Let's face it, people lie. This one cost a business its life.
I was GM of a trade company. I made it profitable and built the systems, the culture and the processes.
Then I left.
The person who replaced me told the owner they had skills and experience they didn't. It was a convincing story, and the director was told everything was fine. It wasn't. The things I used to take care of stopped getting done.
Eighteen months later, the business was in liquidation.
Nobody checked their references. Nobody looked into their background. Nobody asked the hard questions, because people usually don't. That wasn't bad luck. That's how most hiring works.
One bad hire doesn't just cost money. It costs time, customers, staff, your reputation, and sometimes the whole business.
Directories list anyone who signs up. Marketplaces take their cut and hope for the best. I decided there had to be a better way, and I was the right person to build it. I've used these platforms, and their idea of "verified" and mine are two very different things. I read the fine print, follow the threads others miss and find the inconsistencies that never show up on a profile page.
Profer is what happens when someone like that decides enough is enough.
